This is a 17 minute video interview with Vanessa Fox, A Google Project Manager. Ms. Fox talks about, Google Sitemaps, Pagerank, duplicate content and lots more and gives some great tips to webmasters in her interview with Rand Fishkin from SEOmoz
Sitemaps.org, born of historic collaboration between Google, Yahoo and Microsoft, intends to simplify the tenuous endeavor of directing search engines to your site’s relevant content. Thus, sitemaps are garnering renewed focus and while the forge is still hot, Vanessa Fox helps clear the smoke. Who better to press a key member of Google Sitemaps for answers than Rand Fishkin, SEO expert from SEOmoz.org.
Google Sitemaps doesn’t impact your ranking at all… it helps with the very first obstacle of learning about all of your pages." It’s about crawling, thus it doesn’t preclude code optimization, site organization or other sensible methods in SEO. It may indirectly allow for better ranking but won’t provide it.
People probably spend a little more energy on it than they need to on this pagerank / PR thingy and instead give importance to selling or marketing their product/ services, it would be a lot easier for them. The negative aspect is that any collective thinking influences market behavior and if you give PR a very high importance, you have people responding accordingly.. The only people who tend to benefit from this are the Link Traders... their whole business revolves around this PR Factor, which you can appreciate is understandable..
Ms. Fox feels that the duplicate content filter issue has a lot of confusion. There’s a couple of different ways this can happen, one if you use subpages that seem to have a lot of content that is the same and when you have multiple URL’s that point to the same exact page, eg. a dynamic site.
The video also addresses many issues a newbie would want to know and it is specially beneficial for those people wanting to get into SEO.